FOUNDED ON THREE COMMITMENTS
We believe confidence is the most beautiful thing.
It’s tough for teenage girls in today’s world where Instagram and Snapchat are full of ‘perfect’ selfies and the pressure to look sexy. The internet and social media bombard our daughters with age-inappropriate sexualised imagery which conditions girls, from a scarily young age, to gauge self-worth in terms of how close they look to some manufactured idea of perfection.
“My goal as mother and designer is to remove the damaging belief from our girls that when they reach a certain age, a certain body type their sole purpose is to look pretty and attract the male gaze; to sit on the sidelines and watch boys continue to be active and have fun. Everything conspires to take a daughter, who up to a few seasons ago was happy to play and splash and charge with her brothers, sisters and friends and turn her into a shy wallflower who wants to hide behind me and disappear - it’s heartbreaking.”
Founder Claire Scipio
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Claire always wanted to build a responsible company committed to the best, most innovative product, that would last, not just a season, but long enough to be passed down to those coming up behind, the way we used to. A Bodds swimsuit is a beautifully designed piece of active wear engineered with rigorous attention to detail by the best French lingerie makers who understand how to properly turn designs into garments that will hold a growing girl in comfort and total confidence as she makes the sometimes tricky journey to adulthood knowing that she can engage in any activity and her Bodds will only move with her and never let her down or embarrass her.
“I wanted the brand to be committed to a better way of manufacturing, both in the fabrics we use and the manufacturers we choose to work with”
Bodds endeavours to use materials that seek to reduce waste dumped in our oceans, and to only work with manufacturers who treat employees fairly.
We give you the very best, we work with the best and we pay the best rates for their expertise, experience and labour.
By buying Bodds you are getting superb value for money, you are investing in your child’s, or if you’re buying your own set, your own well-being, and simultaneously investing in the future of our oceans and the precious craft skills that otherwise would be forgotten.